541890: Other Services Related to Advertising

NAICS 541890 is a small code by award count but a large one by dollars. The record shows 6,886 awards totaling $1.01 billion from FY2001 through FY2027, shared among 346 vendors. The biggest buyers are the CDC Office of Acquisition Services, with 11 awards worth $347.35 million, and the W39L USA NG Readiness Center, with 72 awards worth $124.42 million. Others include FA3002 338 ESS CC (108 awards, $121.59 million), NAVSUP FLT LOG CTR Norfolk (151 awards, $45.90 million), the National Guard Bureau (57 awards, $31.76 million), and HQ Contract Operations (CG-912) (14 awards, $25.98 million). Most of these buyers are military units. The notice does not say which buying methods these offices used.

The typical award is small. The median is $9.0 thousand, far below the $1.01 billion total, so a few large awards carry much of the value. Of the 6,886 awards, 4,443 are recorded with no set-aside. Another 1,097 are SBA set-asides, and 1,019 have no set-aside recorded. The smaller set-aside groups are 8AN (176), RSB (37), WOSB (35), SDVOSBC (34), and HZC (14). The notice does not give bid counts or the number of offers per award, so it cannot show how hard any one award was to win. It does show that 346 vendors share the work, which suggests many firms win repeat business.

For the next year, the notice shows 4 active notices. It also shows 28 contracts ending within 12 months, worth $9.30 million combined. Those expirations may lead to new competitions, but the notice does not say which ones will be recompeted, when, or under what set-aside. Firms tracking this code should watch the active notices and the buyers listed above. The notice does not give a forecast for future spending.